BFCM phase plan

Commercial target / revenue definition / contribution allowance:

Stock / fulfilment limits / fallback products / owner:

Phase | purpose | dates and timezone | budget cap | audience | offer | owner

List building: permission -> destination system -> segment -> observed cohort buyers

Early access: eligibility -> offer test -> mobile checkout -> confirmation

Sale: actual spend -> mature outcomes -> contribution/stock gate -> increase/hold/reduce

Ad / email / feed / page / discount consistency checks:

Decision log / reserve approver / post-sale review date:

Hey Sage | https://www.heysage.com.au/bfcm-budget-and-launch-plan
Examples and planning inputs are illustrative, not benchmarks.