Booking tracking release checklist Business event: click / request / confirmed / attended / paid Booking system and confirmation location: Domain map: ad -> website -> scheduler -> confirmation -> payment Booking ID / timestamp / timezone / currency: Value: actual paid / deposit / estimated / fixed count-like Cancellation / reschedule / refund / repeat handling: Test booking -> system record -> analytics event -> platform receipt -> report Primary/secondary actions and campaign goals: Reconciliation gaps / owner / retest evidence / review date: Hey Sage | https://www.heysage.com.au/booking-conversion-tracking-checklist Examples and planning inputs are illustrative, not benchmarks.