# Cold-traffic landing page wireframe

This follows the page skeleton from our cold-traffic landing pages guide, top to bottom. Fill it in as a content document before design. Adapt the copy to your audience; keep the structure.

## Page contract

- Page owner:
- Page URL / slug:
- Control URL (the destination this page must beat):
- Traffic source and campaign:
- Audience, in one sentence:
- Ad hook this page continues:
- Primary CTA destination (exact store/booking URL):
- Offer and dates:
- Index or noindex decision:

## 1. Proof topbar

- Star rating (verified against the live store today):
- Review count (verified):
- Third proof point (award / ingredient count / shipping promise):

## 2. Sticky masthead

- Logo asset:
- Pill-shaped CTA button label (e.g. "Shop Now"):

## 3. Hero

- Kicker (the small label above the headline):
- Headline (must confirm the ad's promise):
- One-line supporting sentence:
- Star-rating row content:
- Primary CTA label with price (e.g. "Shop the starter kit · From $55"):
- Trust line under the button (guarantee · dispatch time):
- Tick-mark benefit pills:
- Vertical video (founder to camera preferred) + poster image:
- Mobile stacking order confirmed (text, CTA, then video):

## 4. Stat band

- Big number 1 (source):
- Big number 2 (source):
- Big number 3 (source):
- Big number 4 (optional, source):

## 5. Proof pull-quotes

- Quote 1 (verbatim, named, platform link):
- Quote 2 (verbatim, named, platform link):
- Quote 3 (verbatim, named, platform link):

## 6. Article body

- The problem, in the customer's own words:
- Founder quote (why the product exists):
- What's inside / behind it (ingredients, materials, method) as cards:
- Mid-page CTA band (priced, with risk reducer):

## 7. Customer video carousel

- Clips (vertical, poster images, nothing loads until tapped):

## 8. How to use it

- Step 1 / Step 2 / Step 3:
- What to expect and when:

## 9. Honest comparison table

- Alternatives the buyer is actually weighing (include the cheap option):
- Real trade-offs shown, not a rigged scorecard:

## 10. Reviews wall

- Six or more full reviews (verbatim, named, dated, platform links):

## 11. Offer block

- Tiers (2 to 3), best-value tier featured:
- Real strikethrough RRP (verified against the live store):
- Per-unit maths:
- Guarantee wording (matched to the store's own terms):

## 12. Final CTA band, FAQ, footer

- Final priced CTA:
- FAQ: around six real objections, answered in a sentence or two each:
- Footer disclosure (one, proportionate, only if the audience/category needs it):

## Sticky bottom bar

- Carries price AND star rating:
- Appears when the hero leaves the screen (IntersectionObserver on the hero, not a pixel threshold):
- Never re-hides once shown:

## Every-section check

For each section above: does it end with a decision (a priced CTA or a clear next step)? Sections that end with a paragraph get one added.