Creative capacity planner

Weekly media budget:

Chosen exploration share (assumption, not benchmark):

Available exploration spend = budget times share

Planning spend per concept and rationale:

Concept capacity = floor(available exploration spend divided by planning spend per concept)

Concept / question / customer / proof / destination / owner:

Usage rights / expiry / stock / offer checks:

Launch -> delivery check -> mature outcome review -> continue/adapt/retest/archive

Result / uncertainty / next brief:

Hey Sage | https://www.heysage.com.au/how-many-ad-creatives-to-test
Examples and planning inputs are illustrative, not benchmarks.