Lead quality review

Acquisition cohort / maturity date:

Qualified opportunity definition:

Spend / leads / contacted / qualified / appointments / quotes / wins:

Cost per qualified opportunity = spend divided by qualified opportunities

Acquisition cost per win = spend divided by wins

Won job contribution / cancellations / capacity:

Disqualification reasons and counts:

Ad promise -> page -> form -> CRM owner -> contact -> outcome -> platform feedback

Bottleneck / change / owner / review date:

Hey Sage | https://www.heysage.com.au/improve-lead-quality-paid-ads
Examples and planning inputs are illustrative, not benchmarks.